Harnessing The Power Of Video

Effective Video Marketing Strategies for Local Business


TV commercials were expensive and the only way to deliver your video message to your prospects. Not any more…


The ‘Digital Revolution’, expanded internet bandwidth and changing viewer habits made online video available to everyone. Low cost, high definition video cameras lowered the cost of video production. The popularity of ‘Reality TV’ lowered our viewing expectations and standards. Video distribution is now free or available at very low cost.


These recent advances make this the perfect time for your local business to harness the power of video.


According to Comscore.com, in its 2010 “Digital Year in Review”*, the average American spent 14 hours watching online video in December 2010. This staggering statistic means it’s time to sit up and pay attention. The good news is all you need is a video camera, some great ideas and a little bit of elbow grease. This guide explains why video marketing is important to your business, and how you can make video work for you.


* Source: http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review