Instagram is a mobile photo-sharing app and social network created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion. According to Instagram, the social platform has more than 300 million daily active users and 500 million monthly users.

What can Instagram do for you?

Increase product and/or sales
Drive traffic to your website
Increase brand awareness
Increase customer satisfaction
Attract top talent

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Instagram strategies

Check out these great Instagram strategies By Shannon Gausepoh

Not sure how you can use Instagram for your business? Try some of these cool strategies:

Show off your products or services.Take pictures of cool new products as you get them in, or share pictures of your most popular products. Or, if you run a service business, like a hair salon or a restaurant, take the time to take photos of your work.
Go behind the scenes.Take pictures and videos to show how your products or goods are made, especially if the process is unique or interesting, or something your customers ask about often. This will not only provide interesting content for your Instagram account, but will also show your customers and followers exactly what goes on in the background.

Include your employees.Make your brand’s Instagram page more personal by including your employees in your posts. Share pictures of your team members hard at work or having fun at company outings.

Ask your customers to show off their photos.Put your Instagram handle and custom hashtags on your products or promotional materials to encourage customers to tag you when they share photos of your product, service or work. This way, other users who want to know where it came from can find you easily. Just make sure you’re checking them out, liking them and commenting on them, so they continue to do so.

Post exclusive deals on your Instagram. Give back to your Instagram followers by offering them discounts for following you. Share an image with instructions on how to use the deal — for example, you can create a coupon code for use at your business online, or ask users (when they’re paying for a product or service) to show they follow you. This will make your followers feel special, and likely get them telling their friends about your business, too.

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