Did you know?....
Citations are like points of light shining on your website. They add social proof and build authority in your marketplace.
Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website. Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. Citations are particularly important in competitive niches, like dentistry, service businesses or automotive dealerships, where many of these service providers don’t have fully optimized websites themselves. Without much other information, the search engines rely heavily on whatever information they can find.
Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog. Citations and links from these kinds of websites can dramatically improve your local search engine rankings. Our expert Citation writers will ensure your business is relevant and help engage more unique visitors, driving increased opportunities to your website and social media channels.